A San Francisco-based turnaround management executive, John Haag guides CallisterHaag Consulting as a partner. Over the years, John Haag has engineered numerous restructuring processes that brought renewed profitability to small and medium-sized enterprises.
Ideally, reorienting a struggling company can be accomplished without destroying its core operations, brand, or mission. Aspects of operations that may have been neglected internally include the potential of the core product or service, which has receded in domestic markets, to do well internationally.
In addition, a brand that has diminished in the view of consumers but is still a recognized entity has the potential for revival. This can involve updated marketing approaches or a renewed focus on the quality that the brand once represented.
In some cases, what is harming operations is not consumer perception, but issues related to expanding too fast without a long-term supply chain and distribution strategy in place. Often the work of turnaround consultants centers on back-end aspects of operations that are cumbersome, inefficient, or too expensive for the actual value of the product or service delivered. Wearing all these hats when transforming a company requires the type of in-depth insight that can only come from those that focus on turnaround strategies.
